Where Plumbing calls slip through today

After-hours emergencies go to voicemail

A slab leak doesn't wait for business hours. When a burst supply line floods a kitchen at 11 p.m., the homeowner calls three plumbers in five minutes and books whoever picks up. A message-only answering service that just says 'someone will call you back' loses that job to the competitor whose phone got answered.

Every caller gets the same treatment

A repipe estimate on a $1.4M home and a $90 snake-the-drain call hit the same line and get the same flat greeting. Without knowing who's calling, your team can't prioritize the high-value water-heater replacement over the tire-kicker — so the big jobs wait on hold and walk.

The wrong truck gets dispatched for the wrong job

Distance and urgency decide which truck wins. An emergency sewer backup two miles out beats a faucet repair 40 miles away — but if nobody knows the caller's address as the phone rings, you send the closest truck to the smallest job and watch the replacement-grade work go cold.

Your best tech gets woken for $90 calls

Without value-based routing, on-call gets a 2 a.m. page for a minor clog while the slab-leak emergency that justifies overtime sits in voicemail. You burn goodwill and overtime on the wrong jobs and miss the ones worth waking up for.

Caller intelligence, applied to Plumbing

Before the first hello, CallerWho checks the caller against public property records and licensed data providers — 150+ signals, shown only to your business and never sold, rented or shared — and puts them on your ring card and into your routing rules. Here is what that looks like on a Plumbing call. See all 150+ signals →

Year built — the pipe behind the walls
Built 1955: galvanized supply and cast-iron drains likely, so a leak call is a re-pipe quote and a sewer-camera inspection, not just a patch. 1978–1995 means polybutylene to check; before 1986, lead solder. Your tech walks in with the right fittings — no second trip.
Bathrooms on one water heater
Three or four baths on one tank is why they run out of hot water. A no-hot-water call becomes a tankless or bigger-tank quote next to the repair.
Owner or renter — who says yes
“Owner lives here” means they can approve the re-pipe today: lead with the full fix and the better option. A rental names the landlord and how many homes they own — get their OK before you open a wall, and turn a five-home landlord into a repeat account.
Condo or units in the building
Shared stacks mean the leak may be from the unit above. Ask which unit, who owns the lines (often the HOA) and where the shutoff is — before the wrong wall comes open.
Pool on the property
A high water bill with a pool on the record: check the auto-fill first, then quote leak detection if it isn’t the pool.
New owner
Bought this year: new owners want everything looked at. Offer a whole-home plumbing check, a sewer camera and a yearly water-heater flush plan.
Address and drive time
Miles and an estimated drive from your shop show before you answer, and a distance rule can ring a person first — the slab leak four miles out beats the faucet across the county.

Not a generic answering service

  • It knows who's calling before the first word. Generic AI answering services just answer. CallerWho checks the caller against public property records and licensed data providers and surfaces 150+ signals in real time: owner or renter, home value, year built, baths and units, the drive from your shop — shown only to your business, never sold, rented or shared. That intelligence goes on your ring card and into your routing rules. No competitor at SMB pricing does this.
  • Built for how plumbing jobs actually get won. This isn't a generic bot reading a script. Routing is driven by urgency times distance times job value — the exact calculus a sharp dispatcher uses, except it runs before the call is even answered and never sleeps. A slab leak nearby beats a faucet across the county, automatically.
  • You stay in control of the data and the AI. Lookups are logged in the dashboard and switchable off anytime. Caller info is shown only to your business — never sold, rented or shared — and is never recited back to the caller. Want your own team to answer? Flip the AI off and run intelligence-only mode — the full caller profile lands on screen as your people pick up.

One plan. No surprises.

  • $49/month per phone line — Voice AI Agent service with unlimited AI talk time on every line. Your main line and every line you add are the same $49. New local U.S. number or port your own.
  • Or $490/year per line, paid up front — 2 months free on every line: it works out to $40.83/month and saves $98 per line each year. Extra lines are $490/year too.
  • Plus $2 per new caller, billed monthly on either plan — a number that has never reached you before, charged once, the first time they reach you on a call that connects for 20 seconds or more. Every call after that from the same number is free.
  • Never charged — repeat callers, spam, robocalls and telemarketing calls, wrong numbers, blocked numbers, and hang-ups under 20 seconds.

Example: 20 new callers in a month on one line = $49 + $40 = $89 on the monthly plan, or just the $40 that month on the annual plan. No setup fee. Monthly: no contracts, cancel anytime. Annual: paid up front for the year, not refunded. See full pricing and the ROI math →

Plumbing AI voice agent — FAQ

Can the AI handle after-hours plumbing emergencies?

Yes. The AI voice agent answers every call 24/7 — nights, weekends, and overflow — in under three rings. It establishes urgency (burst pipe, slab leak, sewer backup), and based on value and distance rules you set, it can book the morning slot or trigger the wake-up path for your on-call tech. You decide which emergencies are worth a page.

How does it decide which truck to send for a plumbing call?

Routing runs on urgency, job value, and distance. The caller's address and service-zone fit resolve from the phone number as it rings, so an emergency two miles out is dispatched ahead of a low-value job 40 miles away. You set the thresholds, and every routed call shows its signals in the dashboard so the rule is auditable.

Does the AI tell the caller their home value?

Never. The caller signals go on your ring card and into your routing rules — they are never recited back to the caller. The data comes from public property records and licensed data providers, not from the calls themselves, and caller info is shown only to your business — never sold, rented or shared.

What does it cost for a plumbing business?

$49/month per phone line for the Voice AI Agent service (new local number or port your existing one), with unlimited AI talk time and no per-minute charges, plus $2 per new caller: a phone number that has never reached you before, charged once, the first time it reaches you on a call that connects for 20 seconds or more. Repeat callers, spam and robocalls, wrong numbers, blocked numbers, and hang-ups under 20 seconds are never charged. Every line is the same $49/month. Or prepay a year: $490/year per line, paid up front — 2 months free on every line (it works out to $40.83/month and saves $98 per line). New callers are billed monthly on either plan. Example: 20 new callers in a month on one line is $49 + $40 = $89. Monthly has no contract and you can cancel anytime; the annual prepayment covers the year and is not refunded.

Is there a free trial, and how long does setup take?

Yes. You add a card when you start, and nothing is charged today. Billing starts 7 days after the AI books your first paying job; cancel any time before then and you pay nothing. An unused trial ends after 30 days without a call or text. No contracts. You're live in a few minutes. No PBX changes and no developer; it works on a web softphone or VoIP hardphones like Poly, Yealink, and Cisco.

Can I keep my own team answering and just use the caller intelligence?

Yes. Intelligence-only mode lets you switch the AI off and still get the full caller profile on screen as your own office staff answer the phone. You can also schedule the AI for after-hours, weekends, or overflow only.

Further reading

Stop losing plumbing jobs on the phone

Every missed call is a slab leak, a water-heater replacement, or a repipe that booked with the plumber who answered. CallerWho — based in the Santa Monica area of California and operating since 2016 — gives you an AI voice agent that answers every call 24/7, knows who's calling before "hello," qualifies the job, and routes the high-value emergency to the right truck. Hear it yourself: call our Plumbing demo line at (818) 927-3243, available 24/7 — the demo is the phone line, so call anytime to hear the AI work. Or start a free trial: card saved at sign-up — nothing charged until your first booked job + 7 days. An unused trial ends after 30 days without a call or text. Live in a few minutes, $0 today, no contracts.

No human sales call — the demo is the phone line. Call it 24/7, free, or text the same number and the AI answers by text.